Browse "RIMS Journal Papers" by Author Tybout, Alice M.
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| Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease Tybout, Alice M.; Sternthal, Brian; Malaviya, Prashant; Bakamitsos, Georgios A.; Park, Se-Bum, JOURNAL OF CONSUMER RESEARCH, v.32, no.1, pp.76 - 85, 2005-06 |
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