Orchestrating Designable Touchpoints for Service Businesses

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Make better use of your company's designable touchpoints with this strategic framework. Not all touchpoints are designable. The ones that are can be classified by design discipline and, surprisingly, the type of service they embody.
Publisher
The Design Management Institute
Issue Date
2013-09
Language
English
Citation

Design Management Review, v.24, no.3, pp.16 - 21

ISSN
1557-0614
DOI
10.1111/drev.10246
URI
http://hdl.handle.net/10203/200100
Appears in Collection
ID-Journal Papers(저널논문)
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