A study of delayed purchases of enabling products in the United States: the case of hearings aids

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Although hearing loss afflicts millions of adults globally, most of them elderly, a relatively small percentage of them purchase hearing aids, and buyers regularly delay purchase for years. This study provides explanations for the likelihood and timing of the purchase of hearing aids. Data from a large-scale national mail survey of 507 hearing-impaired persons in the United States reveal that consumers do not make decisions in a time vacuum or in isolation from previous life experiences. Rather, their hearing aid purchase decision is time dependent, and time exerts different effects on consumers depending on their stage in life. Because hearing impairment is a condition experienced by consumers globally, the study findings have implications for theory and practice worldwide.
Publisher
WILEY-BLACKWELL
Issue Date
2015-07
Language
English
Article Type
Article
Keywords

LIFE-COURSE; CONSUMER-BEHAVIOR; OLDER-ADULTS; PERSPECTIVES; TRANSITIONS; RESPONSES; VISION; HEALTH; AGE

Citation

INTERNATIONAL JOURNAL OF CONSUMER STUDIES, v.39, no.4, pp.380 - 386

ISSN
1470-6423
DOI
10.1111/ijcs.12204
URI
http://hdl.handle.net/10203/199996
Appears in Collection
RIMS Journal Papers
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