Smart enterprise: the success of corporate SNS pages and mobile office

Abstract

The great potentials in many emerging information technologies (IT) have attracted the wide attention of businesses that have long sought a new driving force in business. Among a variety of technologies, two mega trends of new IT adoption in business have been identified: enterprise 2.0 and mobile internet (MI) solutions. Although there are several applications of each enterprise 2.0 and MI solutions, most companies have taken advantages of these technologies in two representative forms: corporate SNS pages and mobile office. Despite the increasing implementation of the two technologies in business, however, not only practical difficulties in implementing those technologies have been identified but also there is a significant lack of our understanding on the success of the technologies. Motivated thus, this study develops a research model to examine the critical factors influencing the success of corporate SNS pages and mobile office. To achieve this purpose, this study is composed of two essays as follows. The first essay develops and empirically tests a research model to investigate the success factors of the corporate SNS pages. This study proposes end-users’ continuance intention as a success measure and, to find out antecedents, adopts a holistic theoretical framework called communicative ecology theory (CET) from media and communication field. Through the three dimensions of CET (i.e., technological layer, discursive layer, and social layer), a total of four constructs (i.e., SNS platform quality, content quality, service quality, and social interaction quality) are derived as potential success factors. Also, network size and incentive are considered as moderating variables. The results indicate that social interaction quality greatly increases users’ continuance intention based on its highest impact on perceived usefulness and perceived enjoyment. In addition, content quality is also found to be a significant antecedent of continuance intention as i...