The effect of benefit point perception on ideal spending mode and satisfaction = 복지 포인트에 대한 인식이 이상적 지출 방법과 지출 만족도에 미치는 영향

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dc.contributor.advisorYoon, Yeo-Sun-
dc.contributor.advisor윤여선-
dc.contributor.authorMoon, Ji-Hye-
dc.contributor.author문지혜-
dc.date.accessioned2015-04-23T07:07:38Z-
dc.date.available2015-04-23T07:07:38Z-
dc.date.issued2014-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=569789&flag=dissertation-
dc.identifier.urihttp://hdl.handle.net/10203/197155-
dc.description학위논문(석사) - 한국과학기술원 : 경영공학부, 2014.2, [ iii, 37 p. ]-
dc.description.abstractBased on the theory of mental accounting, this research shows the effect of benefit point perception on the ideal spending mode and subsequent satisfaction in a flexible benefit plan context. More specifically, we find that individuals who perceive benefit points as bonus (vs. a part of yearly salary) consider exceptional (vs. ordinary) purchases as more ideal spending mode. Additionally, we find that individuals are more likely to spend benefit points on the purchases which are consistent with their ideal spending mode. Furthermore, the perceived fit between the ideal spending mode and the actual spending influences satisfaction with spending benefit points. In particular, individuals who perceive a higher fit between the ideal spending mode and the actual spending have a higher satisfaction.eng
dc.languageeng-
dc.publisher한국과학기술원-
dc.subjectMental Accounting-
dc.subject만족도-
dc.subject인지적 부합-
dc.subject이상적 지출 방법-
dc.subject복지 포인트에 대한 인식-
dc.subject심적 회계-
dc.subjectBenefit Point Perception-
dc.subjectIdeal Spending Mode-
dc.subjectPerceived Fit-
dc.subjectSatisfaction-
dc.titleThe effect of benefit point perception on ideal spending mode and satisfaction = 복지 포인트에 대한 인식이 이상적 지출 방법과 지출 만족도에 미치는 영향-
dc.typeThesis(Master)-
dc.identifier.CNRN569789/325007 -
dc.description.department한국과학기술원 : 경영공학부, -
dc.identifier.uid020123248-
dc.contributor.localauthorYoon, Yeo-Sun-
dc.contributor.localauthor윤여선-
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