The effect of benefit point perception on ideal spending mode and satisfaction = 복지 포인트에 대한 인식이 이상적 지출 방법과 지출 만족도에 미치는 영향

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Based on the theory of mental accounting, this research shows the effect of benefit point perception on the ideal spending mode and subsequent satisfaction in a flexible benefit plan context. More specifically, we find that individuals who perceive benefit points as bonus (vs. a part of yearly salary) consider exceptional (vs. ordinary) purchases as more ideal spending mode. Additionally, we find that individuals are more likely to spend benefit points on the purchases which are consistent with their ideal spending mode. Furthermore, the perceived fit between the ideal spending mode and the actual spending influences satisfaction with spending benefit points. In particular, individuals who perceive a higher fit between the ideal spending mode and the actual spending have a higher satisfaction.
Advisors
Yoon, Yeo-Sunresearcher윤여선
Description
한국과학기술원 : 경영공학부,
Publisher
한국과학기술원
Issue Date
2014
Identifier
569789/325007  / 020123248
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 경영공학부, 2014.2, [ iii, 37 p. ]

Keywords

Mental Accounting; 만족도; 인지적 부합; 이상적 지출 방법; 복지 포인트에 대한 인식; 심적 회계; Benefit Point Perception; Ideal Spending Mode; Perceived Fit; Satisfaction

URI
http://hdl.handle.net/10203/197155
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=569789&flag=dissertation
Appears in Collection
MT-Theses_Master(석사논문)
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