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Determinants of Intention to Use Smartphones: Testing the Moderating Role of Need for Cognition Cho Hichang; Park Byungho, AEJMC 2011, Association for Education in Journalism and Mass Communication, 2011-08-12 |
When television advertisement overwhelms viewers: Application of Information Introduced and physiological measures on television advertisement message processing Park Byungho; Chung Hwanjun, ICA 2012 - Communication and Community, International Communication Association, 2012-05-27 |
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