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Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World Yoo, Seokjoon; Yoo, Jaewon; Kim, Minki; Kim, Wonjoon; Lee, Minsok, 2018 INFORMS Marketing Science Conference, Temple University, 2018-06-16 |
Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World Yoon, Seokjoon; Yoo, Jaewon; Kim, Minki; Kim, Wonjoon; Lee, Minsok, 2017 Conference on Digital, Mobile Marketing, and Social Media Analytics, New York University, 2017-12-08 |
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