Showing results 1 to 5 of 5
Analysis of Context Map for Positioning A Newly Launched Mobile Telecommuncations Service Hahn, Minhi; Kang, Hyun Mo, 2007 INFORMS Marketing Science Conference, INFORMS, 2007-06 |
Location of a Branded Retail Store: Let the Consumers Shop Around Hahn, Minhi; Choi, Soo Chan, Erin Anderson Invitational B2B Research Conference , The Wharton School of the University of Pennsylvania., 2008-10 |
Modeling Promotional Word-of-Mouth Lee, Backhun; Hahn, Minhi, 2011 INFORMS Marketing Science Conference, INFORMS, 2011-06 |
The Persuasion and Risk Reduction Effect of Word-Of-Mouth: The Case of Motion Pictures Lee, Baghun; Hahn, Minhi, 2010 INFORMS Marketing Science Conference, INFORMS, 2010-07 |
The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment Hahn, Minhi; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02 |
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