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Is advertising on an AI speaker effective? The role of interactivity, product type, and thematic congruence Ju, Jae Hyeon; Kim, Dong Yeon; Park, Kyuhong; Park, Yongjin; Yun, Jinhyuk; Ahn, Jae-Hyeon, 2017 International Conference on Information Technology, ICIT 2017, pp.360 - 365, Association for Computing Machinery, 2017-12 |
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