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“Marshmallow Pricing”: Effects of “Wait- and-Not-Pay” Schemes on the Monetization of Hedonic Digital Content Choi, Angela Aerry; Rhee, Ki-Eun; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2018-12 |
Behavior-based pricing in vertically differentiated industries Rhee, Ki-Eun; Raphael Thomadsen, AMES 2013 , AMES, 2013-08-03 |
Marshmallow Pricing: Effects of waitand-Not-Pay Schemes on the Monetization of Hedonic Digital Content Choi, Angela Aerry; Rhee, Ki-Eun; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2017-12 |
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