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An Integrated Strategy for New Product Development and Production Capacity Kim, Bowon; Park, Sangsun, INFORMS Annual Meeting 2007, INFORMS, 2007-11 |
Technology, Capacity, and Marketing Strategy Over the Life Cycle of a New Product in a Dynamic Duopoly Kim, Bowon; Park, Sangsun; Fouad El Ouardighi, POM 2008 (19th Annual Conference of the Production and Operations Management Society), pp.6 - 6, Production and Operations Management Society, 2008-05 |
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