Showing results 1 to 4 of 4
Information overload and its consqeunces in the context of online consumer reviews Park, Do-Hyung; Lee, Jumin; Han, Ingoo, Pacific Asia Conference in Information Systems, 2006 |
The Effect of Site Trust on Trust in the Sources of Online Consumer Review and Trust in the Sources of Consumer Endorsement in Advertisement Lee, Jumin; Park, Do-Hyung; Han, Ingoo, Pacific Asia Conference in Information Systems, 2006 |
The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews Han, Ingoo; Park, Do-Hyung; Kim, Sara, European Conference on Information Systems, 2007 |
The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachment Hahn, Minhi; Kim, Sara; Park, Do-Hyung, 2007 Winter Conference of Society for Consumer Psychology, Society for Consumer Psychology, 2007-02 |
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