Showing results 1 to 3 of 3
A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels Park, Sung Hyuk; Lee, Minhyung; Kim, Kitae; Shin, Dongwook, 55th Hawaii International Conference on System Sciences, HICSS 2022, Association for Information Systems, 2022-01-06 |
Digital Rule of Thumb: A Natural Experiment on Autocomplete in Search Engines Kim, Kitae; Lee, Dongwon; Park, Sung Hyuk; Sim, Jaeung, International Conference on Information Systems 2022, Association for Information Systems, 2022-12-13 |
How to Choose the Right Person? Social Media Marketing Optimization Framework Kim, Kitae; Park, Sung Hyuk, 23rd International Conference on Electronic Commerce, ICEC 2022, International Center for Electronic Commerce, 2022-06-23 |
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