Browse "MT-Conference Papers(학술회의논문)" by Author Kim, Kitae

Showing results 1 to 3 of 3

1
A Nonlinear Optimization Model of Advertising Budget Allocation across Multiple Digital Media Channels

Park, Sung Hyuk; Lee, Minhyung; Kim, Kitae; Shin, Dongwook, 55th Hawaii International Conference on System Sciences, HICSS 2022, Association for Information Systems, 2022-01-06

2
Digital Rule of Thumb: A Natural Experiment on Autocomplete in Search Engines

Kim, Kitae; Lee, Dongwon; Park, Sung Hyuk; Sim, Jaeung, International Conference on Information Systems 2022, Association for Information Systems, 2022-12-13

3
How to Choose the Right Person? Social Media Marketing Optimization Framework

Kim, Kitae; Park, Sung Hyuk, 23rd International Conference on Electronic Commerce, ICEC 2022, International Center for Electronic Commerce, 2022-06-23

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