Browse "MT-Conference Papers(학술회의논문)" by Author David Schweidel

Showing results 1 to 2 of 2

1
Advertising Response and Deployment in the Presence of Firm Strategic Behavior

Kang, Moon Young; David Schweidel; Neeraj Arora, 2009 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2009

2
Modeling the Impact of Advertising on Event Ticket Sales

Kang, Moon Young; David Schweidel; Neeraj Arora, 2008 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2008

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