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Advertising Response and Deployment in the Presence of Firm Strategic Behavior Kang, Moon Young; David Schweidel; Neeraj Arora, 2009 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2009 |
Modeling the Impact of Advertising on Event Ticket Sales Kang, Moon Young; David Schweidel; Neeraj Arora, 2008 INFORMS Marketing Science Conference, The Institute for Operations Research and the Management Science, 2008 |
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