Showing results 1 to 4 of 4
A stirring effect of the loss leader strategy in a two-sided online platform Ryu, Sunghan; Choi, Kyungmin; Cho, Daegon, 40th International Conference on Information Systems, ICIS 2019, Association for Information Systems, 2019-12 |
Behaviour-Based Market Segmentation of Travellers and Their Different Activities at Peer-to-Peer Online Travel Marketplace Ryu, Sunghan; Choi, Kyungmin; Cho, Daegon, ENTER 2018, pp.31 - 43, IFITT – International Federation for IT and Travel & Tourism, 2018-01-26 |
Followees in Mobile Network: An Assessment of the Influence Value Choi, Kyungmin; Cho, Daegon, 38th Annual ISMS Marketing Science Conference, INFORMS Society for Marketing Science, 2016-06-18 |
When a Loss is a Gain and When It’s Just a Loss: The Effect of Loss Leader Strategy in Online Marketplaces Choi, Kyungmin; Ryu, Sunghan; Cho, Daegon, Thirty Eighth International Conference on Information Systems 2017, Association for Information Systems, 2017-12-12 |
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