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“Marshmallow Pricing”: Effects of “Wait- and-Not-Pay” Schemes on the Monetization of Hedonic Digital Content Choi, Angela Aerry; Rhee, Ki-Eun; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2018-12 |
Marshmallow Pricing: Effects of waitand-Not-Pay Schemes on the Monetization of Hedonic Digital Content Choi, Angela Aerry; Rhee, Ki-Eun; Oh, Wonseok, 38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017, Association for Information Systems, 2017-12 |
See for Yourself or Listen to Others: Complementary and Substitutive Effects of Previews and Reviews on E-Book Purchase and Consumption Choi, Angela Aerry; Cho, Daegon; Yim, Dobin; Moon, Jae Yun; Oh, Wonseok, International Conference on Information Systems, Association for Information Systems, 2016-12-13 |
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