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A Personalized Customer Retention Procedure For Internet Game Site Based on the Self-Organizing Map and Association Rule Mining

Song, Hee Seok; Kim, Jae Kyeong; Kim, Soung Hie; Chae, Kyung Hee, 경영과학/산업공학 춘계공동학술대회, pp.311 - 316, The Korean Operations Research and Management Science Society, 2002

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