Browse "MT-Conference Papers(학술회의논문)" by Author YU, Jungju
Showing results 1 to 3 of 3
| A Theory of Brand Positioning: Product-portfolio View YU, Jungju, Summer Institute in Competitive Strategy, SICS 2022, UC Berkeley, 2022-06-08 |
| Multidimensional Targeting and Consumer Engagement DESPOTAKIS, Stylianos; YU, Jungju, INFORMS Marketing Science Conference, INFORMS Society for Marketing Science, 2021-06-03 |
| Targeted advertising as an implicit recommendation and personal data opt-out YU, Jungju; NING, Z. Eddie; SHIN, Jiwoong, INFORMS Marketing Science Conference, INFORMS Society for Marketing Science, 2021-06-04 |
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