Browse "MT-Conference Papers(학술회의논문)" by Author Kim, Minki

Showing results 9 to 15 of 15

9
Optimal Advertising When Credibility Of Film Reviews Is Under Challenge

Joo, Hailey Hayeon; Kim, Minki, The 2017 INFORMS Marketing Science Conference, University of Southern California, 2017-06-09

10
Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World

Yoo, Seokjoon; Yoo, Jaewon; Kim, Minki; Kim, Wonjoon; Lee, Minsok, 2018 INFORMS Marketing Science Conference, Temple University, 2018-06-16

11
Overcoming Digital Ads Apathy: Content Marketing in a Mobile and Distracted World

Yoon, Seokjoon; Yoo, Jaewon; Kim, Minki; Kim, Wonjoon; Lee, Minsok, 2017 Conference on Digital, Mobile Marketing, and Social Media Analytics, New York University, 2017-12-08

12
Reference Quality-based Competitive Market Structure for Innovation Driven Markets

Kim, Wonjoon; Kim, Minki, The 36th ISMS Marketing Science Conference, INFORMS, 2014-06-13

13
Strategic Design Management for Vertically Differentiated Firms via Design Quantification

Cho, Sulah; Kim, Minki; Song, Inseong; Lee, Ji-Hyun; Hyun, Kyung Hoon, the 37th ISMS Marketing Science Conference, INFORMS SOCIETY FOR MARKETING SCIENCE (ISMS), 2015-06-19

14
The pursuit of conversion: Effects of mediating channels on product choices and purchase propensities in social commerce platforms

So, Hyunji; Oh, Wonseok; Kim, Minki; Park, Sung Hyuk, 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015, Association for Information Systems, 2015-12

15
What makes you grab low-carb beers?

Kim, Minki; Joo, Hayeon, 2012년 경제학 공동학술대회, 한국경제학회, 2012-02-21

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