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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews Park D.-H.; Kim S.; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.4, pp.399 - 410, 2008-12 | |
What drives the adoption of mobile data services? An approach from a value perspective Kim, B; Han, Ingoo, JOURNAL OF INFORMATION TECHNOLOGY, v.24, no.1, pp.35 - 45, 2009-03 | |
The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007 |
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