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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| From Accuracy to Diversity in Product Recommendations: Relationship Between Diversity and Customer Retention Park, Sung-Hyuk; Han, Sang Pil, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.18, no.2, pp.51 - 71, 2013-12 | |
| When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09 | |
| Excessive Dependence on Mobile Social Apps: A Rational Addiction Perspective Kwon, Hyeokkoo Eric; So, Hyunji; Han, Sang Pil; Oh, Wonseok, INFORMATION SYSTEMS RESEARCH, v.27, no.4, pp.919 - 939, 2016-12 | |
| The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference Son, Yoonseock; Oh, Wonseok; Im, Il, MIS QUARTERLY, v.47, no.2, pp.857 - 874, 2023-06 |
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