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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| The importance of social and ideal social dimensions in self-congruity research Kim, Ji-Hern; Hyun, Yong-Jin, ASIAN JOURNAL OF SOCIAL PSYCHOLOGY, v.16, no.1, pp.39 - 49, 2013-03 | |
| The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007 | |
| The effect of negative online consumer reviews on product attitude: An information processing view Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09 | |
| The moderating effect of self-esteem on consumer responses to global positioning in advertising Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; Hyun, Yong-Jin, INTERNATIONAL JOURNAL OF ADVERTISING, v.36, no.2, pp.272 - 292, 2017 |
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