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NO	Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1	The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews Park D.-H.; Kim S.; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.4, pp.399 - 410, 2008-12
2	The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007
3	The effect of negative online consumer reviews on product attitude: An information processing view Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09

Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)

Park D.-H.; Kim S.; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.4, pp.399 - 410, 2008-12

Park, Do-Hyung; Lee, Jumin; Han, Ingoo, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.11, no.4, pp.125 - 148, 2007

Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09

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