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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| The role of utilitarian and hedonic values and their antecedents in a mobile data service environment Kim, B; Han, Ingoo, EXPERT SYSTEMS WITH APPLICATIONS, v.38, no.3, pp.2311 - 2318, 2011-03 | |
| A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector Kim, Ji-Hern; Hyun, Yong-Jin, INDUSTRIAL MARKETING MANAGEMENT, v.40, no.3, pp.424 - 438, 2011-04 | |
| Impact of viewer engagement on gift-giving in live video streaming Yu, Eun; Jung, Chanyong; Kim, Hyungjin; Jung, Jaemin, TELEMATICS AND INFORMATICS, v.35, no.5, pp.1450 - 1460, 2018-08 | |
| An exploratory study of factors influencing repurchase behaviors toward game items: A field study Lee, Jooyoung; Lee, Junyeong; Lee, Heeseok; Lee, Jongwon, COMPUTERS IN HUMAN BEHAVIOR, v.53, pp.13 - 23, 2015-12 | |
| What types of switching costs to create under behavior-based price discrimination? Rhee, Ki-Eun, INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, v.37, pp.209 - 221, 2014-11 |
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