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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews Park D.-H.; Kim S.; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.4, pp.399 - 410, 2008-12 | |
| Influences of supplier capabilities and collaboration in new car development on competitive advantage of carmakers Oh, Joongsan; Rhee, Seung-Kyu, MANAGEMENT DECISION, v.48, no.5-6, pp.756 - 774, 2010 | |
| The effect of negative online consumer reviews on product attitude: An information processing view Lee, Jumin; Park, Do-Hyung; Han, Ingoo, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, v.7, no.3, pp.341 - 352, 2008-09 | |
| Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective Hahn, Minhi; Hwang, Insuk, PSYCHOLOGY MARKETING, v.16, no.8, pp.659 - 675, 1999-12 | |
| Beyond the numbers: The effect of 10-K tone on firms' performance predictions using text analytics Kang, Taeyoung; Park, Do-Hyung; Han, Ingoo, TELEMATICS AND INFORMATICS, v.35, no.2, pp.370 - 381, 2018-05 |
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