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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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A new marketing strategy map for direct marketing Kim, Young Ae; Song, Hee Seok; Kim, Soung Hie, KNOWLEDGE-BASED SYSTEMS, v.22, no.5, pp.327 - 335, 2009-07 | |
A CRM performance measurement framework: Its development process and application Kim, Hyung-Su; Kim, Young-Gul, INDUSTRIAL MARKETING MANAGEMENT, v.38, no.4, pp.477 - 489, 2009-05 | |
Business Analytics Use in CRM: A Nomological Net From IT Competence to CRM Performance Nam, Dalwoo; Lee, Junyoung; Lee, Heeseok, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.45, pp.233 - 245, 2019-04 |
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