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Results 1-3 of 3 (Search time: 0.003 seconds).

NO Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1
A new marketing strategy map for direct marketing

Kim, Young Ae; Song, Hee Seok; Kim, Soung Hie, KNOWLEDGE-BASED SYSTEMS, v.22, no.5, pp.327 - 335, 2009-07

2
A CRM performance measurement framework: Its development process and application

Kim, Hyung-Su; Kim, Young-Gul, INDUSTRIAL MARKETING MANAGEMENT, v.38, no.4, pp.477 - 489, 2009-05

3
Business Analytics Use in CRM: A Nomological Net From IT Competence to CRM Performance

Nam, Dalwoo; Lee, Junyoung; Lee, Heeseok, INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, v.45, pp.233 - 245, 2019-04

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