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NO	Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1	Integration of firms resource and capability to implement enterprise CRM: A case study of a retail bank in Korea Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01
2	An economic analysis of customer selection and leveraging strategies in a market where network externalities exist Kim, Eunjin; Lee, Byungtae, DECISION SUPPORT SYSTEMS, v.44, no.1, pp.124 - 134, 2007-11
3	A Model of Brand Architecture Choice: A House of Brands vs. A Branded House Yu, Jungju, MARKETING SCIENCE, v.40, no.1, pp.147 - 167, 2021-01

Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)

Kim, Hyung-Su; Kim, Young-Gul; Park, Chan-Wook, DECISION SUPPORT SYSTEMS, v.48, no.2, pp.313 - 322, 2010-01

Kim, Eunjin; Lee, Byungtae, DECISION SUPPORT SYSTEMS, v.44, no.1, pp.124 - 134, 2007-11

Yu, Jungju, MARKETING SCIENCE, v.40, no.1, pp.147 - 167, 2021-01

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