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NO	Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)
1	Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012
2	Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01
3	Capturing flexible correlations in multiple-discrete choice outcomes using copulas Kim, Chul; Jun, Duk Bin; Park, Sungho, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.35, no.1, pp.34 - 59, 2018-03

Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date)

Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012

Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01

Kim, Chul; Jun, Duk Bin; Park, Sungho, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.35, no.1, pp.34 - 59, 2018-03

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