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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator Kang, Moon Young; Park, Byungho, SUSTAINABILITY, v.10, no.4, 2018-04 | |
| Economic Analysis of Charitable Donations Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan; Allenby, Greg, Journal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57, 2016-09 | |
| When available resources become negative resources - The effects of cognitive overload on memory sensitivity and criterion bias Fox, Julia R.; Park, Byungho; Lang, Annie, COMMUNICATION RESEARCH, v.34, no.3, pp.277 - 296, 2007-06 | |
| Testing the moderating role of need for cognition in smartphone adoption Cho, Hichang; Park, Byungho, BEHAVIOUR & INFORMATION TECHNOLOGY, v.33, no.7, pp.704 - 715, 2014-07 | |
| Adoption of digital devices for children education: Korean case Park, Byungho; Chang, Hyeseung; Park, Sungjun (Steven), TELEMATICS AND INFORMATICS, v.38, pp.247 - 256, 2019-05 | |
| Using Physiological Recordings for Studying User Experience: Case of Conversational Agent-Equipped TV Lee, Seungyeon; Ryu, Hyejin; Park, Byungho; Yun, Myung Hwan, INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION, v.36, no.9, pp.815 - 827, 2020-05 | |
| Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages Park, Byungho; Kang, Moon Young; Lee, Jiwon, SUSTAINABILITY, v.12, no.15, 2020-08 | |
| Application of Information Introduced to Dynamic Message Processing and Enjoyment Park, Byungho; Bailey, Rachel L., JOURNAL OF MEDIA PSYCHOLOGY-THEORIES METHODS AND APPLICATIONS, v.30, no.4, pp.196 - 206, 2018-10 | |
| Parsing the resource pie: Using STRTs to measure attention to mediated messages Lang, Annie; Bradley, Samuel D.; Park, Byungho; Shin, Mija; Chung, Yongkuk, MEDIA PSYCHOLOGY, v.8, no.4, pp.369 - 394, 2006 | |
| The effect of repetition in Internet banner ads and the moderating role of animation Lee, Joo-Won; Ahn, Jae-Hyeon; Park, Byungho, COMPUTERS IN HUMAN BEHAVIOR, v.46, pp.202 - 209, 2015-05 |
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