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| NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
|---|---|
| Predicting Joint Choice Using Individual Data Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young, MARKETING SCIENCE, v.29, no.1, pp.139 - 157, 2010 | |
| Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, Moon Young, JOURNAL OF INTERNATIONAL MARKETING, v.24, no.3, pp.78 - 97, 2016 | |
| Assessing Venture Capital Industry Growth in Korea Chung, Hae Jin; Kang, Moon Young, MANAGERIAL FINANCE, v.44, no.1, pp.74 - 85, 2018-01 | |
| The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk Kang, Moon Young; Kwon, Jung, Journal of Business Inquiry, v.14, no.1, pp.41 - 58, 2015-02 | |
| Is Dissolution the End of Interorganizational Relationships? A Conceptual Framework for Relationship Dissolution and Renewal Kang, Moon Young, Journal of Marketing Thought, v.2, no.2, pp.1 - 11, 2015-08 | |
| What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost vs. Maintenance Cost Kang, Moon Young, Journal of Multidisciplinary Research, v.8, no.3, pp.57 - 66, 2016-09 | |
| Weather sensitivity analysis on grocery shopping Moon, Sangkil; Kang, Moon Young; Bae, Young Han; Bodkin, Charles D., INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.60, no.4, pp.380 - 393, 2018-07 | |
| The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry Kang, Moon Young; Choi, Yonglim; Choi, Jeonghye, INTERNATIONAL JOURNAL OF ADVERTISING, 2019-04 | |
Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator Kang, Moon Young; Park, Byungho, SUSTAINABILITY, v.10, no.4, 2018-04 | |
| Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when Kang, Moon Young, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.62, no.4, pp.483 - 498, 2020-07 |
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