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NO | Title, Author(s) (Publication Title, Volume Issue, Page, Issue Date) |
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Impact of brand diversification on firm performance: a study of restaurant firms Choi, Kyuwan; Kang, Kyung Ho; Lee, Seoki; Lee, Kyuseok, TOURISM ECONOMICS, v.17, no.4, pp.885 - 903, 2011-08 |
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