Browse "MT-Journal Papers(저널논문)" by Subject mere exposure

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When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition

Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09

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