Browse "MT-Journal Papers(저널논문)" by Subject NEW PRODUCT RESEARCH
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| ANALYSIS OF NEW PRODUCT DIFFUSION USING A 4-SEGMENT TRIAL-REPEAT MODEL Hahn, Minhi; PARK, S; KRISHNAMURTHI, L; ZOLTNERS, AA, MARKETING SCIENCE, v.13, no.3, pp.224 - 247, 1994 |
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