Browse "MT-Journal Papers(저널논문)" by Subject MOTION-PICTURES
Showing results 1 to 3 of 3
| Dissecting movie performance across multiple distribution channels: An elastic justification theory perspective Song, Kaeun; Kim, Hyungjin; Lee, Junyeong; Kim, Young-Gul, TELEMATICS AND INFORMATICS, v.35, no.1, pp.159 - 167, 2018-04 |
| Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
| Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
Discover
Type
- 2,833 Article
Open Access
- 60 OA Article