Browse "MT-Journal Papers(저널논문)" by Subject COMMERCIALS
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| Conceptualizing Audio Message Complexity as Available Processing Resources Lang, Annie; Gao, Ya; Potter, Robert F.; Lee, Seungjo; Park, Byungho; Bailey, Rachel L., COMMUNICATION RESEARCH, v.42, no.6, pp.759 - 778, 2015-08 |
| Effects of tempo and familiarity of background music on message processing in TV advertising: A resource-matching perspective Hahn, Minhi; Hwang, Insuk, PSYCHOLOGY MARKETING, v.16, no.8, pp.659 - 675, 1999-12 |
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