Browse "MT-Journal Papers(저널논문)" by Subject BRAND CHOICE
Showing results 1 to 8 of 8
| Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach Lee, Joo-Won; Ahn, Jae-Hyeon, INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE, v.17, no.1, pp.119 - 137, 2012 |
| Capturing flexible correlations in multiple-discrete choice outcomes using copulas Kim, Chul; Jun, Duk Bin; Park, Sungho, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.35, no.1, pp.34 - 59, 2018-03 |
| Copula-based direct utility models for correlated choice alternatives Kim, Chul; Jun, Duk Bin; Park, Sungho, QME-QUANTITATIVE MARKETING AND ECONOMICS, v.20, no.1, pp.69 - 99, 2022-03 |
| Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04 |
| Managing initial expectations when word-of-mouth matters Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
| Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity Yi, Sangyoon; Ahn, Jae-Hyeon, EUROPEAN JOURNAL OF MARKETING, v.51, no.1, pp.123 - 156, 2017-01 |
| MOBILE APP ANALYTICS: A MULTIPLE DISCRETE-CONTINUOUS CHOICE FRAMEWORK Han, Sang Pil; Park, Sungho; Oh, Wonseok, MIS QUARTERLY, v.40, no.4, pp.983 - +, 2016-12 |
| Reference quality-based competitive market structure for innovation driven markets Kim, Wonjoon; Kim, Minki, INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, v.32, no.3, pp.284 - 296, 2015-09 |
Discover
Type
- 2,833 Article
Open Access
- 60 OA Article