Browse "MT-Journal Papers(저널논문)" by Author Yu, Jungju
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| A Model of Brand Architecture Choice: A House of Brands vs. A Branded House Yu, Jungju, MARKETING SCIENCE, v.40, no.1, pp.147 - 167, 2021-01 |
| The benefit of collective reputation Neeman, Zvika; Ory, Aniko; Yu, Jungju, RAND JOURNAL OF ECONOMICS, v.50, no.4, pp.787 - 821, 2019-09 |
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