Browse "MT-Journal Papers(저널논문)" by Author YU, Jungju
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| A Model of Product Portfolio Design: Guiding Consumer Search through Brand Positioning Ke, T. Tony; Shin, Jiwoong; YU, Jungju, MARKETING SCIENCE, v.42, no.6, pp.1101 - 1124, 2023-11 |
| Multidimensional Targeting and Consumer Response DESPOTAKIS, Stylianos; YU, Jungju, MANAGEMENT SCIENCE, v.69, no.8, pp.4518 - 4540, 2023-08 |
| Targeted Advertising and Consumer Inference Shin, Jiwoong; YU, Jungju, MARKETING SCIENCE, v.40, no.5, pp.900 - 922, 2021-09 |
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