Browse "MT-Journal Papers(저널논문)" by Author Song, Chang-Seok

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The relative influence of affective experience on consumer satisfaction under positive versus negative discrepancies

Jun, Sunkyu; Hyun, Yong Jin; Gentry, James W.; Song, Chang-Seok, JOURNAL OF CONSUMER SATISFACTION, DISSATISFACTION AND COMPLAINING BEHAVIOR, v.14, pp.141 - 153, 2001

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