Browse "MT-Journal Papers(저널논문)" by Author Son, Yoonseock
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| Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment Lee, Seung Yoon; Son, Yoonseock; Oh, Wonseok, JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, v.38, no.2, pp.484 - 516, 2021-04 |
| Impact of customers' digital banking adoption on hidden defection: A combined analytical-empirical approach Son, Yoonseock; Kwon, Hyeokkoo Eric; Tayi, Giri K.; Oh, Wonseok, JOURNAL OF OPERATIONS MANAGEMENT, v.66, no.4, pp.418 - 440, 2020-06 |
| The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference Son, Yoonseock; Oh, Wonseok; Im, Il, MIS QUARTERLY, v.47, no.2, pp.857 - 874, 2023-06 |
| When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho, INFORMATION SYSTEMS RESEARCH, v.31, no.3, pp.835 - 847, 2020-09 |
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