Showing results 1 to 13 of 13
Advertising allocation and impact of advertising on event ticket sales: Which product, where, and when Kang, Moon Young, INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.62, no.4, pp.483 - 498, 2020-07 |
Assessing Venture Capital Industry Growth in Korea Chung, Hae Jin; Kang, Moon Young, MANAGERIAL FINANCE, v.44, no.1, pp.74 - 85, 2018-01 |
Cultural and Economic Impacts on Global Cultural Products: Evidence from US Movies Moon, Sangkil; Mishra, Arul; Mishra, Himanshu; Kang, Moon Young, JOURNAL OF INTERNATIONAL MARKETING, v.24, no.3, pp.78 - 97, 2016 |
Economic Analysis of Charitable Donations Kang, Moon Young; Park, Byungho; Lee, Sanghak; Kim, Jaehwan; Allenby, Greg, Journal of Marketing and Consumer Behaviour in Emerging Markets, v.2, no.4, pp.40 - 57, 2016-09 |
Is Dissolution the End of Interorganizational Relationships? A Conceptual Framework for Relationship Dissolution and Renewal Kang, Moon Young, Journal of Marketing Thought, v.2, no.2, pp.1 - 11, 2015-08 |
Predicting Joint Choice Using Individual Data Aribarg, Anocha; Arora, Neeraj; Kang, Moon Young, MARKETING SCIENCE, v.29, no.1, pp.139 - 157, 2010 |
Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator![]() Kang, Moon Young; Park, Byungho, SUSTAINABILITY, v.10, no.4, 2018-04 |
Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages![]() Park, Byungho; Kang, Moon Young; Lee, Jiwon, SUSTAINABILITY, v.12, no.15, 2020-08 |
The effect of celebrity endorsement on sustainable firm value: evidence from the Korean telecommunications industry Kang, Moon Young; Choi, Yonglim; Choi, Jeonghye, INTERNATIONAL JOURNAL OF ADVERTISING, 2019-04 |
The Effect of Online External Reference Price on Perceived Price, Store Image, and Risk Kang, Moon Young; Kwon, Jung, Journal of Business Inquiry, v.14, no.1, pp.41 - 58, 2015-02 |
Weather sensitivity analysis on grocery shopping Moon, Sangkil; Kang, Moon Young; Bae, Young Han; Bodkin, Charles D., INTERNATIONAL JOURNAL OF MARKET RESEARCH, v.60, no.4, pp.380 - 393, 2018-07 |
What Does Make the Diffusion of Luxury Brands Possible? Dynamic Model of Luxury Consumption Kang, Moon Young; Bae, Young Han, Journal of Marketing Thought, v.3, no.2, pp.31 - 38, 2016-08 |
What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost vs. Maintenance Cost Kang, Moon Young, Journal of Multidisciplinary Research, v.8, no.3, pp.57 - 66, 2016-09 |
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