Browse "MT-Journal Papers(저널논문)" by Author Kang, Hyunmo
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| Effects of perceived behavioral control on the consumer usage intention of E-coupons Kang, Hyunmo; Hahn, Minhi; Fortin, David R.; Hyun, Yong Jin; Eom, Yunni, PSYCHOLOGY & MARKETING, v.23, no.10, pp.841 - 864, 2006-10 |
| Why firms do co-promotions in mature markets? Son, Minhee; Hahn, Minhi; Kang, Hyunmo, JOURNAL OF BUSINESS RESEARCH, v.59, no.9, pp.1035 - 1042, 2006-09 |
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