Browse "MT-Journal Papers(저널논문)" by Author Jeong, Yoojeong

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The moderating effect of self-esteem on consumer responses to global positioning in advertising

Jun, Sunkyu; Jeong, Yoojeong; Gentry, James W.; Hyun, Yong-Jin, INTERNATIONAL JOURNAL OF ADVERTISING, v.36, no.2, pp.272 - 292, 2017

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