Browse "MT-Journal Papers(저널논문)" by Author Im, Il
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| DEAL-SEEKING VERSUS BRAND-SEEKING: SEARCH BEHAVIORS AND PURCHASE PROPENSITIES IN SPONSORED SEARCH PLATFORMS Im, Il; Jun, Jongkun; Oh, Wonseok; Jeong, Seok-Oh, MIS QUARTERLY, v.40, no.1, pp.187 - 203, 2016-03 |
| The Voice of Commerce: How Smart Speakers Reshape Digital Content Consumption and Preference Son, Yoonseock; Oh, Wonseok; Im, Il, MIS QUARTERLY, v.47, no.2, pp.857 - 874, 2023-06 |
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