The role of trust in online shopping malls: Different types of trust and how they affect consumer intention

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This study investigates the mediating role of trust-to-mall and trust-to-transaction as these concepts pertain to consumers' usage intentions of an online shopping mall. In addition, the theory of reasoned action (TRA) and technology acceptance model (TAM) is utilized to explain why perceived usefulness, enjoyment, perceived risk and subjective norm affect consumers' intention to use using structural equation modelling (SEM).
Publisher
IJECS
Issue Date
2013
Language
English
Article Type
Article
Citation

International Journal of Electronic Commerce Studies, v.4, no.2, pp.385 - 388

ISSN
2073-9729
DOI
10.7903/ijecs.1127
URI
http://hdl.handle.net/10203/187450
Appears in Collection
RIMS Journal Papers
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