The effect of ambient and social factors on the impulse purchasing in social commerce소셜 커머스에서 환경적, 사회적 요인이 충동구매에 미치는 영향

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Advisors
Ahn, Jae-Hyeonresearcher안재현
Description
한국과학기술원 : 경영공학과,
Publisher
한국과학기술원
Issue Date
2012
Identifier
488879/325007  / 020103620
Language
eng
Description

학위논문(석사) - 한국과학기술원 : 경영공학과, 2012.2, [ iv, 41 p. ]

Keywords

Impulse Purchasing; Social Commerce; Music Tempo; Social Presence; 소셜 커머스; 충동 구매; 음악 빠르기; 사회적 존재; 사회적 요인; Social Factor

URI
http://hdl.handle.net/10203/182165
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=488879&flag=dissertation
Appears in Collection
MT-Theses_Master(석사논문)
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