소셜 커머스에서의 소비자 충동구매 행동에 관한 연구: 자극-유기체-반응(S-O-R) 모델의 적용을 중심으로A Study on consumers’ impulse buying behavior in social commerce: An application of the Stimulus-Organism-Response (S-O-R) Model
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 박명철 | - |
| dc.contributor.advisor | Park, Myeong-Cheol | - |
| dc.contributor.author | 김가영 | - |
| dc.contributor.author | Kim, Ga-Young | - |
| dc.date.accessioned | 2013-09-12T02:42:32Z | - |
| dc.date.available | 2013-09-12T02:42:32Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.uri | http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=508718&flag=dissertation | - |
| dc.identifier.uri | http://hdl.handle.net/10203/181910 | - |
| dc.description | 학위논문(석사) - 한국과학기술원 : 경영과학과, 2012.8, [ iv, 74 p. ] | - |
| dc.language | kor | - |
| dc.publisher | 한국과학기술원 | - |
| dc.subject | 소셜 커머스 | - |
| dc.subject | 충동구매 | - |
| dc.subject | Social Commerce | - |
| dc.subject | Impulse buying | - |
| dc.subject | Stimulus-Organism-Response Model | - |
| dc.subject | 자극-유기체-반응 모델 | - |
| dc.title | 소셜 커머스에서의 소비자 충동구매 행동에 관한 연구: 자극-유기체-반응(S-O-R) 모델의 적용을 중심으로 | - |
| dc.title.alternative | A Study on consumers’ impulse buying behavior in social commerce: An application of the Stimulus-Organism-Response (S-O-R) Model | - |
| dc.type | Thesis(Master) | - |
| dc.identifier.CNRN | 508718/325007 | - |
| dc.description.department | 한국과학기술원 : 경영과학과, | - |
| dc.identifier.uid | 020104254 | - |
| dc.contributor.localauthor | 박명철 | - |
| dc.contributor.localauthor | Park, Myeong-Cheol | - |
- Appears in Collection
- MG-Theses_Master(석사논문)
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