Antecedents of brand communication outcomes via social media: roles of interaction level, informality, and social presence소셜미디어를 이용한 브랜드 커뮤니케이션의 연구 - 상호작용, 격식성, 사회적 실재감을 중심으로

Cited 0 time in webofscience Cited 0 time in scopus
  • Hit : 622
  • Download : 0
DC FieldValueLanguage
dc.contributor.advisorSung, Kwang-Jae Sung-
dc.contributor.advisor성광제-
dc.contributor.authorLee, Ji-won-
dc.contributor.author이지원-
dc.date.accessioned2013-09-12T02:12:46Z-
dc.date.available2013-09-12T02:12:46Z-
dc.date.issued2012-
dc.identifier.urihttp://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=487319&flag=dissertation-
dc.identifier.urihttp://hdl.handle.net/10203/181316-
dc.description학위논문(석사) - 한국과학기술원 : 기술경영전문대학원, 2012.2, [ iv, 45 p. ]-
dc.languageeng -
dc.publisher한국과학기술원-
dc.subjectTwitter-
dc.subjectSocial media marketing-
dc.subjectInteraction-
dc.subjectInformality-
dc.subject소셜 미디어 마케팅-
dc.subject트위터-
dc.subject상호작용성-
dc.subject비격식성-
dc.subject사회적 실재감-
dc.subjectSocial presence-
dc.titleAntecedents of brand communication outcomes via social media: roles of interaction level, informality, and social presence-
dc.title.alternative소셜미디어를 이용한 브랜드 커뮤니케이션의 연구 - 상호작용, 격식성, 사회적 실재감을 중심으로-
dc.typeThesis(Master)-
dc.identifier.CNRN487319/325007 -
dc.description.department한국과학기술원 : 기술경영전문대학원, -
dc.identifier.uid020103996-
dc.contributor.localauthorSung, Kwang-Jae Sung-
dc.contributor.localauthor성광제-
Appears in Collection
ITM-Theses_Master(석사논문)
Files in This Item
There are no files associated with this item.

qr_code

  • mendeley

    citeulike


rss_1.0 rss_2.0 atom_1.0