미술관 마케팅 방안으로서의 트위터 활용에 대한 연구-경기도미술관을 대상으로. = Exploring potential of using twitter in the museum as a marketing tool : A case analysis of gyeonggi museum of modern art

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Advisors
김정화Kim, Jung-Wha
Description
한국과학기술원 : 문화기술대학원,
Publisher
한국과학기술원
Issue Date
2011
Identifier
482727/325007  / 020094136
Language
kor
Description

학위논문(석사) - 한국과학기술원 : 문화기술대학원, 2011.8, [ 110 p. ]

Keywords

관람객 개발; 뮤지엄 마케팅; 관람객 조사; 소셜네트워크서비스; Musuem Marketing; Audience Development; Audience Research; Social Network Service; Twitter; 트위터

URI
http://hdl.handle.net/10203/181170
Link
http://library.kaist.ac.kr/search/detail/view.do?bibCtrlNo=482727&flag=dissertation
Appears in Collection
GCT-Theses_Master(석사논문)
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